Success Story

As one of the leading Swiss providers in commercial and business education and practice, Verlag SKV produces didactilly and content-wise high-quality education media. The publishing house has been publishing educational content since 1925 and has been committed to the successful model of “dual education” ever since.

Verlag SKV implements SiteFusion to create, manage and publish digital content into analog and digital channels.

SKV‘s digital learning platforms: MODU:LAB, CASE:LAB, TEACH:LAB

“The absolute highlight for me was to be able to transfer the entire content to our learning platform with the push of a button and see the finished design within a minute.”

Melanie Künzler
Project- & Content Management
@ Verlag SKV

Starting Point

It was a strategic decision to introduce a content management system into Verlag SKV. Customers are increasingly demanding individualized and personalized educational content in al kinds of different output formats. Up until now, this was only possible through manual production and distribution as well as high maintenance effort and expenditure of time. A system solution was needed allowing them automated or at least semi-automated content reuse. Hence the content conversion to the data format XML.


Successful implementation of a content management system based on medianeutral data management to offer, sell and distribute content individually and cross-media content in different output formats and deliver it to the customer.


The focus at the beginning was still strongly on print and e-book media, planned as a pilot project together with one customer of the publishing house. This strategy changed in the course of the project to the concept of “digital first” and an additional pilot project was created. A new digital learning platform called MODU:LAB was built as a second pilot project and had its go-live early 2022. Subsequently, the platforms CASE:LAB and TEACH:LAB were implemented and form together the new Lerngalaxie [eng. Study Galaxy]. SiteFusion ProConsult‘s other parent company, EBCONT, also partook in the project and implementation while the online learning platforms were being developed. It was a major challenge to launch different outputs in parallel, to manage pilot projects and to implement the connection of the license management.

Why SiteFusion

  • Customizable editor
  • Automatic data export
    into their learning platform
  • Automatic InDesign-
  • Media Usage Rights


  • Mikrotypo Script
  • API to Abacus
    (ERP System)
  • Keyword Widget to
    manage metadata
  • White Label solution for
    other customers
  • Task management with a
    wide range of question types


The API connections SiteFusion to MODU:LAB, said online learning platform, to Icefox for print output and to Abacus, their ERP system, were specifically designed for Verlag SKV. Furthermore customizations were made to the Fonto XML editor and the Media Usage Rights Environment. EBCONT was not only charged with the installation and configuration of the SiteFusion CMS, but also successfully implemented the new online learning platforms.


Selection & Project Start

  • Evaluation & decision for SiteFusion
  • Infrastructure & system
  • Setup Kick-off integration project

Workflows & Publishing

  • Implementation of the
    basic workflow incl. roles
    and checklists
  • Creation of the workflow
    for online learning platform
    (data export)
  • Customization XML
    editor (Fonto)
  • Implementation of
    metadata and keywords
  • InDesign publication
    through integration
    of Icefox
  • Data collection of the
    pilot projects
  • Creation of microtypography
    script and integration
    into the workflow

Media Usage Rights & API

  • Implementation of Media
    Usage Rights Management
  • Migration to new DITA
    LCE including 13 different
    task types
  • API from Abacus to
  • Data pool implementation
    for White Label solution
  • API: SiteFusion to digital
    learning platform
  • Finalization of InDesign
    publication in SF


  • Adaptations of online
    learning platform according
    to requirements
  • Fine tuning of Fonto
    XML editor
  • InDesign publication of
    the new question types
  • Generated content like
    tabs, tables of contents
  • Adaptations to Abacus
  • Creation of digital PDFs
    (workflow, script for PDF)

„The challenge lies in finding balance between traditional book production and media-neutral content, but it’s certainly a lot of fun to explore the technologies. As a typographer, you would like to apply all the micro typography rules if possible, but you have to stay pragmatic and tell yourself: You need to know the rules of typography before you can break them”

Gianni Cocchiarella
Production Management & Grafics / Layout
@ Verlag SKV


This software implementation was carried out by SiteFusion and their implementation partner, EBCONT.
SiteFusion ProConsult is a formal joint venture of SiteFusion and EBCONT, and delivers the same technology solutions and engineering services to the North American market.

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